What makes an idea “sticky?”
This may seem a strange way to put it at first, but just wait.
Sticky ideas are those that hang on. Take for example, “Nice guys finish last.”
Would you believe that wasn’t even the original phrase?
Someone was misquoted and ended up being stuck with the fame of saying that. He didn’t ask for this, but through the power of ideas people are always going to think that he said that.
A good idea is hard to kill.
I’d like to use one of my favorite quotes as an example.
A good idea should indeed be bulletproof. You want your idea to last. So be original, be creative. Be the black sheep.